Brief
A leading, safari field guide school has a marketing strategy but lacks man power to implement effectively.
Solution
A 25 hr per month support package to help them execute their digital marketing strategy.
- Social media management
- PPC Management
- Content creation
- Graphic design for asset creation
- Website management
Outcome
Over a period of 12 months we enabled the company to scale their digital marketing strategy resulting in the following metrics. As a result, digital marketing is now their primary method of gaining new clients and is responsible for their business doubling in size over a 12 month period.
After 3 months
- Leads: 12% increase in paid leads and 5% increase in organic leads
- 11% increase in customer sign ups
- Facebook reach grow by 23.53% and engagement by 14.89%.
- 50% increase in website speed
After 6 months
- Leads: 17% increase in paid leads and 9% increase in organic leads
- 16% increase in customer sign ups
- Facebook page saw an increase in fans by 33%, reach by over 40% and engagement by 33.78%.
- Bounce rate of 4 most visited website pages reduced by 20%
After 12 months
- Leads increase: Leads: 45% increase in paid leads and 36% increase in social leads
- 50% increase in customer sign ups
- Facebook fans increased by 93.4%, reach by 232.23%, and engagement by 423%.
